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The domain lick-gelato.com has the following in the web site, "Take away or sit in." We observed that the website also stated " Independent store where all gelato are hand made passionately in store." It also stated " Handmade gelato the natural traditional way instore starting with fresh milk, cream and all natural flavours and definitely no preservatives or artificial colours or flavourings. Italian illy coffee, illy creama and affogato. The Handbook Top 5 London Ice Cream Parlours 23 June 2015." The header had lick as the highest ranking keyword. This keyword was followed by gelato, ice cream, and sorbet which isn't as urgent as lick. The other words the site used was london. illy is also included but might not be understood by search crawlers.